Privacy Policy

Online marketing by the Pay Per Click professionals

Latitude is the UK's market leading search engine marketing agency. By using and visiting our website you agree to this privacy policy. We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. That's why we have put a policy in place to protect your personal information. Please read on for more details about our privacy practices.

What information do we collect? How do we use it?

At times we may request that you voluntarily supply us with personal information. Generally this information is requested when you use our online enquiry form. We may gather and use information about you in the following ways:

• When you use our online enquiry form we may ask for information such as your name, email address and contact details. We keep a record of this information. This is necessary for dealing with your enquiries.
• If you choose to give us personal information via the internet that we or our business partners may need – to correspond with you for example, we will let you know how we will use such information. If you tell us that you do not wish to have this information used as a basis for further contact with you, we will respect your wishes.
• We will use your personal details and information we obtain from other sources to provide you with our goods and services, for administration and customer services, for marketing, to analyse your purchasing preferences and to ensure that the content, services and advertising that we offer are tailored to your needs and interests. We may keep your information for a reasonable period for these purposes. We may need to share your information with our service providers and agents for these purposes. We may disclose personal data in order to comply with a legal or regulatory obligation.
• We intend to continue improving the content and function of the Latitude website. For this reason, we may monitor customer traffic patterns and site usage to help us improve the design and layout of our site and provide content of interest to you. We will do this via logs, feedbacks and sign ups.
• By providing us with your personal information you consent to our processing your personal data for the above purposes. You also consent to our transferring your information to countries or jurisdictions which do not provide the same level of data protection as the UK, if necessary, for the above purposes. If we do make such a transfer, we will, if appropriate, put a contract in place to ensure your information is protected.

How do we use your information for marketing?

We may share your information with our business partners for marketing purposes or we may send you information about other organisations' goods and services. We or our business partners may contact you by mail, telephone, fax, email or other electronic messaging service with offers of goods, services, promotions or information that may be of interest to you. By providing us with your telephone or fax numbers or email address you consent to being contacted by these methods for these purposes. If you do not wish to receive marketing information from us or our business partners please indicate this where requested on the enquiry form or contact us using the details below.

How do we protect your information?

We take appropriate measures to ensure that the information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Use of cookies

We may use information obtained about you from cookies (files which are sent by us to your computer or other access device) which we can access when you visit our site in future. We do this to allow us to identify users and personalise the site whenever possible. The cookies store small pieces of information about visitors, such as names and email addresses. This means that on future visits to our site, we can identify past visitors and welcome them back.

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. Our cookies will have the file names latitudewhite.com.txt. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Further information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

When you visit our site, we may also log your IP address, a unique identifier for your computer or other access device.

Disclaimer

We link to a wide variety of other sites and we may display advertisements from third parties on our site. We are not responsible for the content or privacy policies of these sites and third party advertisers, nor for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for these sites or advertisers nor are we authorised to make representations on their behalf.

Other Information

You should note that if our business (or any part of it) is sold or transferred at any time, the information we hold may form part of the assets transferred although will still only be used in accordance with this policy.

You are entitled to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected.

For quality control and training purposes, we may monitor or record your communications with us.

When and how to contact us

If your personal details change, if you change your mind about any of your marketing preferences or if you have any queries about how we use your information, please let us know by contacting our Mailing Exclusion Team at: support@latitudewhite.com

This privacy policy may change and therefore you should review it regularly. We will of course notify you of any changes where we are required to do so.

Our goal is to respect your privacy. To help us improve our privacy practices please give us feedback. We welcome your comments and queries at support@latitudewhite.com