About Pay Per Click

What is PPC - Pay Per Click?

Pay per click - PPC is an advertising model used on search engines, such as Google, MSN & Yahoo, where advertisers only pay when a visitor clicks on an advert and is directed to their website. Advertisers bid on keywords they believe their target market would type in when they are looking for a product or service. When a user types a search query matching the advertiser's keyword list the advertiser's advert may be shown. These adverts are often known as "sponsored links" or "sponsored ads" and appear next to, and sometimes above the natural or organic results on search engine results pages.

While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Depending on the search engine, market sector, and level of competition, cost per click (CPC) prices can vary from as little as £0.01 up to as much as £30 or more. Good campaign management and optimisation can maximise an advertisers ranking while reducing cost per click